This research on the design and development of a symbol for tourism promotion via the Suvarnabhumi Airport rail link follows a research and development (R&D) methodology. It aims to study the identity development of each Suvarnabhumi Airport rail link station area and to design and develop symbols to promote tourism. The method used was in-depth interviews, with the population for data collection comprising residents living near the station and tourists using the service. A total of 88 individuals from eight stations were purposively sampled. The design process considered relevant theories related to identity and semiotics, studying the prominent features of the area’s identity and easily accessible tourist sites. However, some stations have limited identity features due to their unsuitability for tourism. Therefore, the researchers had to adjust the study approach and expand the scope to include more tourist sites. This research found that the symbols were deemed appropriate for use, with an approval rating of 81.25%. The symbols were considered consistent with the areas, also at 81.25%, and were seen to effectively promote tourism, with an approval rating of 83.33%. Additionally, the interviewees suggested using more foreign languages to facilitate use by tourists and incorporating secondary elements to make the designs more engaging.

Authors:
Mongkon Chumngeon, Srinakharinwirot University, Thailand
Noppadol Inchan, Srinakharinwirot University, Thailand

About the Presenter(s)
Mongkon Chumngeon is a student who graduated with a Bachelor of Arts in Social Communication Innovation and a Master of Arts in Design for Business at the College of Social Communication Innovation, Srinakharinwirot University. His research focuses on the intersection of business and design, emphasizing the social value of design. Mongkon is committed to leveraging his expertise to create impactful and innovative solutions that benefit society.

Connect on Linkedin
https://www.linkedin.com/in/mongkonism/

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